10 + Years of service in Southwest Florida

Fred and Tony Price are brothers and business owners of Priceless Realty Inc., Each own and operate their respective office. Fred owns and operates Cape Coral Priceless Realty and Tony owns and operates the Fort Myers Priceless Realty.  Brotherly competition and honest work ethic driven by strong family values keep Priceless Realty and its team moving in a positive direction.

Fred Originally started his real estate Career while attending Florida Gulf Coast University with Pulte Homes. Pulte is a national home builder and was in charge of developing several upscale communities in SW FL such as Gulf Harbour, The Brooks in Bonita Springs and Ft Myers's Colonial Country Club. These unique communities offer second home buyers the golfing and boating lifestyle they were looking for. After much success with development and sales Fred entered into the world of general real estate.

In 2003 Priceless Realty was formed and was one of the top performing offices in Cape Coral, Florida.  It acquired several large investment groups as clients and formed a rental, commercial, and property management division.  Business was great! Tony Price became a partner in Priceless Realty after he sold his business, Signs By Tomorrow (a national marketing and graphic design company). Tony is also a proud graduate of Florida Gulf Coast University. Tony's business degree along with his creative design and marketing skills made him a excellent partner in Priceless Realty. Much of the spectacular designs you see in Priceless Realty's print advertising and website are still designed by Tony. 

In 2006 Fairview Lending was formed by Fred Price in order to help assist clients who were in need of financing. By housing Fairview Lending in the same building as Priceless Realty this allowed our agents to quickly and efficiently qualify customers for a mortgage.  In turn this saved all involved time and money.  With a large amount of mortgage clients Fairview Lending was able to attract and hire some of the best loan officers.  The average Fairview Loan Officer has over 10 years in the business and can ethically guide borrowers towards the best loan for their family.  This affiliated business relationship helps give Priceless Realty a competitive advantage and deliver exceptional customer service.

In 2009 Omega Title Florida was formed. Fred & Tony ventured into another affiliated business relationship which today is known as Omega Title Florida. Omega Title Florida offers title insurance and closing services. Their professional closers prepare and explain the closing papers and manage Priceless Realty's escrow accounts. They are a wealth of knowledge in regards to deed and title questions.